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Forthea Weekly: Facebook Expected to Launch New Premium Ad Units
Facebook is currently preparing an impressive launch for Facebook ads, scheduled to happen next week in New York City. Facebook has plans to upgrade their current ad platform to premium ad units on...
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Online & Facebook Advertising Tips
With the new year, it’s the perfect time for housekeeping! At Forthea, we are doing this with our Houston online advertising and search engine optimization disciplines. In this blog post, we want to...
View ArticleFacebook’s New Premium Ad Units & Reach Generator Tool | Part 2
You may remember my recent blog post covering Facebook’s New Premium Ad Units, which have been branded “Sponsored Stories”. I’ve discovered that Facebook’s new “Sponsored Stories” will be shifting the...
View ArticleA/B Ad Testing – Always be Testing
A/B Ad Testing Definition: A/B ad testing, also known as split testing or bucket testing is the process of testing specific elements within an ad. For example, you can test copy text, layout and...
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Home Builder Marketing How-To: How to Start Building a Twitter Following in 3...
In the coming weeks, we are turning our focus toward a particular industry of our client portfolio. Home builders are growing communities and families across the country, and face exciting...
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How Much is Social Media Impacting Your SEO?
One of the hotly contested internet marketing and SEO topics of late is the true impact of social media. Does it actually affect your search rankings in SEO, does it generate sales or return on your ad...
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Features vs. Benefits
If you’re a copywriter, you know how important words are. Actually, the same goes for the consumer. Words are extremely important to potential customers. Words sell. Features and benefits are both...
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4 Examples of Bad Email Marketing & How to Avoid Them
If you’re a marketer or interested in email marketing for your business sometimes it’s better to know what-not-to-do before you begin building your strategy. I have found 4 prime examples of email...
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5 Facebook Posts That Will Boost Engagement
We’ve all seen it and unfortunately many of us have been guilty of it ourselves as well. The uber boring business Facebook page, you know, the ones with no comments, barely any friends and the only...
View ArticleSocial Media Marketing Myths
Social media is all around us today. With a new social platform seeming to come out each year, myths and questions if they are good for your brand will begin to surface. Here are some of the most...
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